--- title: Where are we headed with the new normal? -PART III description: "Where are we headed with the new normal? \nTechnology of greatest value to AV customers in 2022" image: https://blog.clearone.com/hubfs/Blog%20part%20III%20New%20normal.jpg --- [Log In](https://www.clearone.com/user/login) [![Home](https://blog.clearone.com/hubfs/ClearOne_April2018/image/logo_1_0.png)](https://www.clearone.com/) - [Meeting Space Solutions](https://www.clearone.com/meeting-room-av-solutions) - [Large Meeting Spaces](https://www.clearone.com/meeting-room-av-solutions/large-meeting-room-av-solutions) - [Medium Meeting Spaces](https://www.clearone.com/meeting-room-av-solutions/medium-meeting-room-av-solutions) - [Small Meeting Spaces](https://www.clearone.com/meeting-room-av-solutions/small-meeting-room-av-solutions) - [Home Office Solutions](https://www.clearone.com/meeting-room-av-solutions/home-office-av-solutions) - [Products](https://www.clearone.com/products) - [Audio Conferencing](https://www.clearone.com/products/audio-conferencing) - [Visual Collaboration](https://www.clearone.com/products/visual-collaboration) - [AV Networking](https://www.clearone.com/products/av-networking) - [Support & Training](https://www.clearone.com/support-training) - [**Consultant Portal**](https://www.clearone.com/consultant-portal) - [**Support**](https://www.clearone.com/support-training) - [Warranty Policy](https://www.clearone.com/warranty-policy) - [Product Returns](https://www.clearone.com/product-returns) - [Purchase Orders T&C](https://www.clearone.com/purchase-order) - [Resource library](https://www.clearone.com/rl-home) - [Contact Support](https://www.clearone.com/contact-support) - [**Training**](https://www.clearone.com/training-landing) - [Live Webinar Training](https://www.clearone.com/live-webinar-training) - [Self Paced Product Overviews](https://www.clearone.com/self-paced-product-overviews) - [ClearOne University Video Library](https://www.clearone.com/clearone-university-video-library) - [Company](https://www.clearone.com/company-about-us) - [About Us](https://www.clearone.com/company-about-us) - [Contact Us](https://www.clearone.com/contact-us) - [Careers](https://www.clearone.com/careers) - [Success Stories](https://www.clearone.com/success-stories) - [Global Citizenship](https://www.clearone.com/global-citizenship) - [News](https://investors.clearone.com/press-releases) - [Events](https://www.clearone.com/events-tradeshows) - [Blog](https://blog.clearone.com/blog) - [**Become a Partner**](https://www.clearone.com/become-a-partner) - [**Investor Relations**](https://investors.clearone.com/) # Where are we headed with the new normal? -PART III Nov 10, 2021 - - - - [mailto:?subject=Where%20are%20we%20headed%20with%20the%20new%20normal?%20-PART%20III&body=Where%20are%20we%20headed%20with%20the%20new%20normal?%20-PART%20III%20https://blog.clearone.com/blog/fibeam-1-0-0](mailto:?subject=Where%20are%20we%20headed%20with%20the%20new%20normal?%20-PART%20III&body=Where%20are%20we%20headed%20with%20the%20new%20normal?%20-PART%20III%20https://blog.clearone.com/blog/fibeam-1-0-0) ![Blog part III New normal](https://blog.clearone.com/hs-fs/hubfs/Blog%20part%20III%20New%20normal.jpg?width=347&name=Blog%20part%20III%20New%20normal.jpg) **Technology of greatest value to AV customers in 2022** PART III of III We believe advances in audio technology will deliver the greatest value to our customers.   Video, unlike audio technology is more digital, self-contained, and less dependent on environmental conditions of the conferencing space and not subject to variables to which audio performance is subject.   Great video advances have been made such as cloud apps, UHD, smart cameras. Audio, however, is subject to less predictable and highly variable environments. Room size, conditions such as highly reflective surfaces, loudspeaker placements relative to microphones, participant voice characteristics, and aesthetic demands for discrete audio components will drive audio technology advancements. Ease of install and manageability is also a major frontier for development.    Related Stories [View More](https://blog.clearone.com/blog) Nov 03, 2021 ## [Where are we headed with the new normal? -PART II](https://blog.clearone.com/blog/fibeam-1-0) **Top challenges facing end customers in 2022** May 19, 2021 ## [Vegan Fast-Food Entrepreneur Continues Growth Through Pandemic With Help of ClearOne Aura Video Conferencing Solution](https://blog.clearone.com/blog/aura-styx-ricky-phillips-0-0) **Plant Power Fast Food co-founder Jeffrey Harris says he would have upgraded sooner if he’d known how simple and effective better equipment could be.** One of the secrets to entrepreneurial success is recognizing and acting on trends and opportunities before everyone else. Apr 27, 2021 ## [Serial Entrepreneur Embraces ClearOne Aura System for Simple, Professional-Grade Videoconferencing](https://blog.clearone.com/blog/aura-styx-ricky-phillips-0) **CelebExperts CEO Evan Morgenstein adapts to new work realities with ClearOne’s stunning video and audio quality, ensuring that “we get it done, no matter what”.** Running several media and talent management companies is not an easy task under normal circumstances, but succeeding ![End Value Chain](https://blog.clearone.com/hs-fs/hubfs/ClearOne_April2018/image/end-to-end-icon.png?width=70&name=end-to-end-icon.png) ##### End- to- end value chain ![Workspace](https://blog.clearone.com/hs-fs/hubfs/ClearOne_April2018/image/space-icon.png?width=70&name=space-icon.png) ##### Any workspace ![Market](https://blog.clearone.com/hs-fs/hubfs/ClearOne_April2018/image/cloud-icon.png?width=70&name=cloud-icon.png) ##### Market leadership #### LET'S START SOMETHING GOOD ClearOne Difference When it’s worth saying, we make sure it gets heard. When it’s worth sharing, we make sure it gets seen. At ClearOne, we provide the solutions that connect the world, allowing users to communicate and collaborate from anywhere with anyone. 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