---
title: Where are we headed with the new normal? -PART III
description: "Where are we headed with the new normal?  \nTechnology of greatest value to AV customers in 2022"
---

[ClearOne | The Clearly Speaking Blog](https://blog.clearone.com/blog)

# [Where are we headed with the new normal? -PART III](https://blog.clearone.com/blog/fibeam-1-0-0)

 Written by [ClearOne](https://blog.clearone.com/blog/author/clearone) | Nov 10, 2021 3:00:00 PM

**Technology of greatest value to AV customers in 2022**

PART III of III

We believe advances in audio technology will deliver the greatest value to our customers.

 

Video, unlike audio technology is more digital, self-contained, and less dependent on environmental conditions of the conferencing space and not subject to variables to which audio performance is subject.

 

Great video advances have been made such as cloud apps, UHD, smart cameras. Audio, however, is subject to less predictable and highly variable environments. Room size, conditions such as highly reflective surfaces, loudspeaker placements relative to microphones, participant voice characteristics, and aesthetic demands for discrete audio components will drive audio technology advancements. Ease of install and manageability is also a major frontier for development.

  <https://blog.clearone.com/blog/fibeam-0>

[View full post](https://blog.clearone.com/blog/fibeam-1-0-0)

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